O Village Voice publicou uma materia ontem que fala exatamente sobre este negocio de grandes designers que estao lancando colecoes em lojas de departamento.
“Where’s the shopping mall?” I ask the nearest likely stranger, trapped as I am in a glass-towered office park on the other side of the Hudson—I’m in a whole different state! I have taken the PATH train (like the subway, but cheaper! Different!) to a stop called Pavonia/ Newport—is there even such a place?—to visit the nearest Kohl’s, a discounter with stores every place from Jonesboro, Arkansas, to Nampa, Idaho, to Owasso, Oklahoma, but none, alas, in Manhattan.
I’m on the trail of Kohl’s because I want to examine the Simply Vera line by Vera Wang. Wang is only one of a crop of A-list designers slumming in the cheap stores this season—the esoteric Englishwoman Alice Temperley has a deal with Target; the Italian roué Roberto Cavalli, he of the bejeweled tiger-striped caftans, has an arrangement with H&M; and every day the mail brings news of still more unlikely bedfellows. Erin Fetherston, a very sweet young woman (full disclosure: I like her! She likes me!) is set to debut her poufy confections— you look like an ice-cream sundae with legs, but in a good way—at Target later this season.
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